Key Benefits

• Delivers full coverage finish.

• Absorbs excess oil naturally.

• Enriched with antioxidant-rich superfruits.

• Provides a soft matte complexion.

Fruit Pigmented® Healthy Foundation - White Peach delivers complexion-perfecting coverage with a smooth matte finish. The formula combines soothing aloe with antioxidant-rich superfruit oils to nourish the skin while rice powder works to absorb excess oil. Each application creates a soft, velvety base that helps minimise the appearance of dark circles, hyperpigmentation, and uneven texture.

This full coverage liquid foundation uses fruit pigments to achieve 100% opacity, providing a natural yet flawless look. The White Peach shade offers a light tone with warm undertones, suited for those wanting a seamless, balanced complexion. Designed for normal, oily, and combination skin types, the creamy texture blends easily and sets seamlessly.

Vegan, cruelty free, gluten free, and made with natural ingredients, Fruit Pigmented® Healthy Foundation - White Peach offers a skin-friendly approach to daily coverage.

Fruit Pigmented® Healthy Foundation combines the benefits of full coverage with skin-loving nutrients. A full coverage base conceals imperfections, discolouration, and blemishes, creating a flawless complexion that looks smooth even under harsh lighting or close-up. Enriched with superfruits and vitamins, the formula delivers antioxidant protection while nourishing the skin, helping to improve texture and overall appearance. This gives you a foundation that perfects the look of your skin while caring for it at the same time.

100% Pure was founded by Susie Wang, James Wang, and Ric Kostick with a mission to create the purest, healthiest, and most nourishing formulas in beauty. Guided by compassion and sustainability, the brand formulates without harsh toxins, using only plant-based, cruelty-free ingredients. Every product is naturally pigmented with fruit, vegetables, tea, and cocoa, avoiding synthetic dyes and colourants. Each ingredient is ethically sourced and carefully processed to retain its natural benefits. With a focus on transparency, integrity, and skin health, 100% Pure offers you clean, effective formulations that care for your skin and the planet.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Mica, Squalane (Olive), Coco-Caprylate/Caprate (Coconut Derived), Organic Helianthus Annuus (Organic Sunflower) Seed Oil, Polyhydroxystearic Acid (Castor Seed Oil Derived), Heptyl Undecylenate (Castor Seed Oil Derived), Diheptyl Succinate (Castor Seed Oil Derived), Polyglyceryl-2 Oleate (Vegetable Oleic Acid), Glycerin (Vegetable), C13-15 Alkane (Plant Derived), C15-19 Alkane (Plant Derived), Triheptanoin (Plant Fat Derived), Hydrogenated Polyfarnesene (Sugar Derived), Polyglyceryl-3 Polyricinoleate (Castor Seed Oil Derived), Polyglyceryl-2 Stearate (Glycerin and Coconut Derived), Sambucus Nigra (Elderberry) Fruit Extract, Euterpe Oleracea (Acai Berry) Fruit Extract, Camellia Sinensis (Matcha Green Tea) Leaf Powder, Activated (Coconut) Charcoal, Theobroma Cacao (Cocoa) Extract, Beta Vulgaris (Beet) Root Extract, Myrciaria Dubia (Camu Camu) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Tocopherol (Vitamin E), Kaolin (Clay), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Disteardimonium Hectorite (Clay Mineral Hectorite), Capryloyl Glycerin/Sebacic Acid Copolymer (Coconut and Castor Seed Oil Derived), Octyldodecanol (Coconut Oil Derived), Octyldodecyl Xyloside (Sugar and Coconut Derived), C9-12 Alkane (Plant Derived), Polyglyceryl-6 Polyricinoleate (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Plant Derived), Castor Oil/IPDI Copolymer (Castor Seed Derived), Dilinoleic Acid/Butanediol Copolymer (Plant Derived), Benzyl Alcohol (Naturally Occurring in Essential Oils). May Contain: CI 77891, CI 77499, CI 77491, CI 77492

This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.