Key Benefits

• Enhances volume naturally.

• Infused with maracuja oil.

• Conditions with seaweed and B5.

• Richly pigmented with coffee and tea.

Maracuja Mascara - Blackberry delivers bold lash volume with a naturally rich, deep purple hue. The formula features maracuja oil from passion fruit to nourish and smooth each lash from root to tip. It contains pro-vitamin B5, which works alongside lash-thickening seaweed to help support lash strength and visibly enhance fullness.

The pigments from tea, cocoa, and coffee beans offer natural colour without harsh synthetics, and the water-resistant formula wears comfortably throughout the day. The tapered oval wand reaches every lash for precise definition without clumping or flaking.

Made with fruit pigmented® ingredients and suitable for all skin types, Maracuja Mascara - Blackberry is vegan, natural, and cruelty-free—providing a clean beauty staple that volumises while caring for your lashes.

Maracuja Mascara - Blackberry combines volumising power with lash care in every swipe. The inclusion of Pro-vitamin B5 strengthens and conditions each lash while enhancing natural volume. Together with its ability to support healthier hair growth, this nutrient helps create lashes that look fuller and feel stronger over time. The result is a mascara that not only delivers dramatic colour but also cares for your lashes, leaving them looking defined and healthy every day.

100% Pure was founded by Susie Wang, James Wang, and Ric Kostick with a mission to create the purest, healthiest, and most nourishing formulas in beauty. Guided by compassion and sustainability, the brand formulates without harsh toxins, using only plant-based, cruelty-free ingredients. Every product is naturally pigmented with fruit, vegetables, tea, and cocoa, avoiding synthetic dyes and colourants. Each ingredient is ethically sourced and carefully processed to retain its natural benefits. With a focus on transparency, integrity, and skin health, 100% Pure offers you clean, effective formulations that care for your skin and the planet.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Hordeum Vulgare (Barley) Stem Water, Aqua (Water), Glyceryl Stearate (From Coconuts), Caprylic/Capric Triglyceride (From Coconuts), Cetearyl Alcohol (From Coconuts), Glyceryl Rosinate (From Pine Tree Resin), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflowers), Pullulan (Polysaccharide), Sucrose Palmitate (Sugar Esters), Potassium Palmitoyl Hydrolyzed Wheat Protein, Acacia Senegal Gum (From Acacia Plant), Cellulose Gum (From Wood Pulp), Ricinus Communis (Castor) Seed Oil, Active Carbon (Bamboo Charcoal), Camellia Sinensis Leaf (Black Tea) Extract, Theobroma Cacao (Cocoa) Extract, Passiflora Edulis Seed (Maracuja) Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Urtica Dioica (Nettle) Leaf Extract, Xanthan Gum (Polysaccharide), Lecithin (From Sunflowers), Citric Acid (From Citrus To Balance Ph), Benzyl Alcohol (Naturally Occurring In Essential Oils), Dehydroacetic Acid (Naturally Occuring In Solandra Flowers), Sodium Benzoate (Food Preservative), Potassium Sorbate (Food Preservative). May Contain: Iron Oxides

Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.