Key benefits

• Made with real strawberries and beets for natural flavour and colour.

• 8g of plant protein supports muscle maintenance and normal bones.

• No added sugar or stevia—just naturally sweet taste.

• Gluten-free and dairy-free for easy, everyday snacking.

Rediscover the classic taste of strawberry shortcake in a soft, chewy bar. Each bite blends diced strawberries and beets for a vibrant, fruity flavour—no artificial or “natural” flavours needed. With 8g of plant-based protein, this bar helps maintain muscle mass and normal bones, making it a smart choice for busy mornings, post-workout refuelling, or a satisfying afternoon pick-me-up. Free from added sugar, sugar alcohols, stevia, seed oils, and soy, it’s a simple, feel-good snack you can enjoy anytime.

B.T.R. NATION creates snacks designed with intention, combining flavour, function, and nutrition in every bite. Unlike typical bars that rely on high sugar and empty fillers, these snacks offer a low-sugar, high-fibre formula enhanced with superfoods to support overall wellbeing. Each product is approved by registered dietitians and doctors, reflecting a commitment to both taste and health.

B.T.R. NATION was founded by Ashley Nickelsen during one of the most difficult times of her life—caring for her parents through cancer treatment. Frustrated by the lack of clean, nourishing snacks in hospital vending machines, she drew on her background in food studies and biochemistry to create protein-packed bites with superfoods, gut-friendly fibre, and no added sugar. Named after her parents’ mantra—Be Bold, Tenacious & Resilient—each snack is a tribute to their legacy. With every bite, you get real, purposeful ingredients that help you feel energised, focused, and truly nourished on even your busiest days.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Cashews, Almonds, Chicory Root Fiber, Protein Blend (Pea Protein, Almond Protein Powder), Cocoa Butter, Diced Strawberries, Strawberry Powder, MCT Oil (From Coconut), Organic Vanilla Extract, Himalayan Pink Sea Salt, Beet Juice Powder, Monk Fruit Extract, Organic Rosemary Extract.

B.T.R. BARS are manufactured in a facility that also processes: peanuts, eggs, soy, milk, wheat, and other tree nuts.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.