Classic Shampoo

Rahua creates every formula with its Symbiotic® Standard, sourcing ingredients directly from the Amazon rainforest in a way that protects both the land and its people. Each ingredient grows in an untouched virgin forest, harvested with indigenous knowledge, and purchased at a fair price that sustains local traditions, builds economies, and empowers native communities. This approach ensures every product delivers plant-powered, vegan, and cruelty-free performance at salon level, while remaining colour-safe. Free from phthalates, sulphates, parabens, silicones, mineral oil, microplastics, petroleum, and artificial colourants, Rahua offers clean, ethical haircare that respects people, animals, and the planet.

Rahua was founded in 2008 by Ecuadorian-born hairstylist Fabian Lliguin and trend forecaster Anna Ayers, inspired by the extraordinary strength and shine of Amazonian women’s hair. The secret lay in rahua oil, a nutrient-rich extract packed with omega-9s and active botanical compounds. Determined to share this natural wonder while protecting the rainforest, Fabian and Anna built a brand rooted in clean, plant-based formulations and sustainable practices that empower indigenous communities. Through Rahua, you experience the power of the Amazon’s most potent ingredients while supporting the preservation of its people and environment—helping you nourish your hair naturally and responsibly.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Aqua, Herbal Infusion of Organic Aloe Barbadensis Leaf Extract, Organic Camellia Sinensis (Green tea) Leaf Extract, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, and Organic Robus Ideous (Raspberry) Leaf Extract, Sodium Alpha Olefin Sulfonate, Coco Betaine, Sodium Chloride (Sea salt), Vegetable Glycerin, Organic Saccharum Officinarum (Molasses) Extract, Glycine, Oenocarpus Bataua (Rahua Ungurahua) Oil, Bursera Graveolens (Palo Santo) Oil, Hydrolyzed Quinoa, Panthenol, Potassium Sorbate, Caprylic Acid, Citric Acid.

Dispense a quarter-sized portion (less for shorter hair) into your palm. Massage into wet hair and scalp, working into a lather. Rinse thoroughly and follow with Classic Conditioner. Use regularly for best results.