Key Benefits

• Cosy cinnamon cookie dough flavour in every soft, chewy bite.

• 8g of plant-based protein to help maintain muscle mass and support normal bones.

• 7g of fibre for a naturally satisfying snack.

• No added sugar or stevia—just naturally sweet taste.

Bring a little comfort to your day with the Cinnamon Cookie Dough Energy bar. Each bar is crafted with real ingredients like cashew butter, almond protein, and organic cinnamon for a nostalgic, cinnamon-spiced treat. With 8g of plant protein to help maintain muscle mass and support normal bones, plus 7g of fibre, it’s a deliciously simple choice for busy mornings, afternoon pick-me-ups, or post-workout refuelling—no added sugar required.

B.T.R. NATION creates snacks designed with intention, combining flavour, function, and nutrition in every bite. Unlike typical bars that rely on high sugar and empty fillers, these snacks offer a low-sugar, high-fibre formula enhanced with superfoods to support overall wellbeing. Each product is approved by registered dietitians and doctors, reflecting a commitment to both taste and health.

B.T.R. NATION was founded by Ashley Nickelsen during one of the most difficult times of her life—caring for her parents through cancer treatment. Frustrated by the lack of clean, nourishing snacks in hospital vending machines, she drew on her background in food studies and biochemistry to create protein-packed bites with superfoods, gut-friendly fibre, and no added sugar. Named after her parents’ mantra—Be Bold, Tenacious & Resilient—each snack is a tribute to their legacy. With every bite, you get real, purposeful ingredients that help you feel energised, focused, and truly nourished on even your busiest days.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Cashew (Nuts) Butter, Protein Blend (Pea Protein, Almond (Nuts) Protein), Chicory Root Fibre, Almond (Nuts) Butter, Cocoa Butter, Organic Cinnamon, Organic Vanilla Extract, Sea Salt, MCT Oil (from Coconut), Organic Rosemary Extract, Monk Fruit Extract

For allergens, see ingredients in bold.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.