What is MSM and why are we obsessed with it in Agent Nateur's Holi Radiance

Written by: Eleanor Hoath


Healf Journal

holi (radiance) is a healf certified staple in our wellness routine and contains the antioxidant MSM, so we wanted to dive a little deeper to find out more about the benefits…

In order to achieve beauty from within, cosmetics and nutrition need to come together. With the support of science, this powerful and science-backed formula combines two of nature's most potent ingredients that support the immune system, joints and mobility of your body. In cooperation with Dr Will Cole, one of society's most renowned healers, this product was created. 

The key ingredient focus - MSM

Among the many sulphur-containing compounds found in plants, animals, and humans, methylsulfonylmethane (MSM) is one of the most common. In addition to this, it can also be made in a lab into dietary supplements, which are one of the most widely used alternative healing methods.

Skin, Hair, Nails

The Holi (radiance) boost contains OptiMSM®, which is a high-grade antioxidant. Often referred to as a beauty mineral, it is a sulphur compound that helps build keratin and collagen, which are necessary for a healthy scalp, hair, and nails.

The beauty formula is a potent source of these antioxidants that have been researched and found to improve the elastic tissue content of the skin, whether consumed orally or topically applied. As a result, the OptiMSM®, helps to keep the skin tight and even provides protection against photoaging (i.e. visible signs of ageing that occur as a result of excessive exposure to the sun).

The body loses ceramides as we age, which is why our skin becomes tight, dry, and prone to wrinkles as well as pulling sensations. Agent Nateur used phytoceramides combined with digalactosyl diglycerides (DGDG), which is a highly concentrated form of phytoceramide which is enhanced by the presence of a booster of efficacy: digalactosyl diglycerides.


As a result of its anti-inflammatory properties, MSM significantly reduces the level of inflammation in the body. There is evidence to show that MSM inhibits the NF-kB protein complex that is involved in inflammatory responses in your body. It also has the ability to reduce the production of cytokines such as tumour necrosis factor alpha and interleukin 6, which are signalling proteins associated with systemic inflammation. With the use of MSM-containing products in conjunction with adequate hydration, will therefore reduce inflammation, improve blood circulation, and some believe you can even decrease the appearance of cellulite.

Enhancing your exercise

The result of this process is that it aids the body's immune system in reaching a state of balance that is restorative and regenerating. By providing supporting support to your connective tissues, joints, and cartilage, MSM can help you feel more energetic for your workouts through restoring vitality for your workouts, which will result in an improved level of performance.

A study published in the American Journal of Clinical Nutrition investigated the effects of 3 grams of MSM per day on 22 healthy women leading up to a half marathon. There were fewer complaints of muscle pain and joint pain in the MSM group compared to the placebo group.

Why Agent Nateur's Holi Radiance is healf certified?

Your skin is one of the most important parts of your body, so take care of it from within. As an all-natural, scientifically backed formulation, Agent Nateur's Holi Radiance supports a healthy immune system, joints, and mobility while helping you look and feel your best.

Using a combination of MSM and phytoceramides, with the information we have now, this formula has been shown to significantly improve the appearance of skin firmness, tone, hydration, texture, fine lines, wrinkles, and acne, in addition to reducing the signs of ageing.


This article is for informational purposes only, even if and regardless of whether it features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment and should never be relied upon for specific medical advice. The views expressed in this article are the views of the expert and do not necessarily represent the views of Healf.