Europe’s fastest-growing company
March ’26
Financial Times
Our mission is to empower wellbeing — whatever that looks like for you.
What we believe
Wellbeing isn’t one-size-fits-all.
There are no magic pills or perfect plans.
It’s dynamic. Human. Imperfect.
Some days depend on discipline. Others embrace indulgence.
Sleep scores. Spontaneity.
Modern technology. Ancient rituals.
Mindful breathwork. Breathtaking moments.
Where science informs the protocol and intuition leads the practice.
Because wellbeing isn’t prescriptive.
It’s personal.
Make wellbeing yours
Feeling good is the best feeling in the world, and we want everyone to experience it in their own unique way. But with more wellbeing options, products, and opinions than ever, knowing where to start — and what to trust — isn’t easy. Healf is the personalised wellbeing platform that expertly curates the best products, rituals, and insights, cutting through the noise and helping you find what works best for your unique biology.
By the numbers
- #1
- Fastest-growing company in Europe — Financial Times, 2026
- 4.8/5
- Trustpilot rating from 13,000+ reviews from our customers
- 550,000+
- Customers served across 16 markets around the world
- 3
- Steps in Healf’s unique curation process: discovery, validation, testing
Wellbeing without borders
Austria • Czechia • Denmark • Finland • France • Germany • Hungary • Italy • Netherlands • Norway • Poland • Portugal • Romania • Spain • Sweden • Switzerland • United Kingdom
Making news
Press & Media Inquiries: please contact press@healf.com
UK & Ireland’s fastest-growing company
March ’26
Sifted
The Gen Z brothers leading Britain’s wellness boom
July ’26
The Times of London
Before Healf, it was personal
Healf was founded by Manchester-born brothers Max and Lestat, whose own health challenges led them to question how anyone was supposed to know what to trust. What they found was a world of conflicting advice, endless choice, and too much judgement around the ‘right’ way to be well. So, in 2021, they launched the company they wished had existed for them, one people could trust to curate the best of wellbeing, open up new ways to live well, and help find what works for them. That’s still why Healf exists today — to bring trust to a complicated world of wellbeing, without ever pretending there’s only one way to be well. “We started Healf by questioning whether the answers we were being given were good enough. That mindset still drives us today. We keep questioning, pushing for better, and never settling in our pursuit of empowering wellbeing for everyone.” — Lestat McCree, Co-founder & CEO