Simply focuses on making products with good ingredients. Unlike other brands that use synthetic plastics for their gum base, they opt for chicle, a natural tree sap. Simply avoids artificial flavours, colours, and sweeteners like aspartame. Their gum is free from xylitol, dairy, soy, nuts, corn, and wheat, with all flavours gluten-free except for Maple. Additionally, Simply Gum is kosher, vegan, and made with non-GMO ingredients, providing a cleaner, more natural alternative to conventional gums.

Caron Poschan started Simply in 2014 after discovering that most gums use synthetic plastic bases. Determined to create a cleaner option, she crafted her first gum with natural chicle tree sap in her apartment. Those first small batches soon found their way onto store shelves across NYC. Today, Simply—a proudly female and AANHPI-founded brand—has expanded and now offers delicious confections made from simple, natural ingredients in beautifully designed packaging. From gum and mints to gummies, fruit bites, and chocolate, Simply is bringing you treats you can feel good about.

Here at Healf we do the work for you, every product goes through a 3 step curation process of Discovery, Expert Validation, and Community Testing. So you know you are only getting the best.