Simply

Explore confections made with simple, clean and good ingredients.

Caron Proschan started Simply in 2014 after discovering that most gums use synthetic plastic bases. Determined to create a cleaner option, she made her first gum with natural chicle tree sap in her apartment. Those first small batches soon found their way onto store shelves across New York City.

Today, Simply - a proudly female and AANHPI-founded brand - has expanded and now offers delicious confections made from simple, natural ingredients in beautifully designed packaging.

From gum and mints to gummies, fruit bites and healthy chocolate, Simply is bringing you treats you can feel good about. As a UK stockist of Simply gum and other confections, browse the selection at Healf.