Key Benefits

• Start strong: protein supports muscle growth, maintenance, and healthy bones.

• Iron helps keep you sharp and energised, supporting normal cognitive function and reducing tiredness.

• Potassium supports your nervous system, muscle function, and helps maintain normal blood pressure.

Enjoy a smooth, naturally flavoured blend with 20g of complete protein from grass-fed beef in every scoop. Prime Protein - Peanut Butter is crafted to help you meet your daily protein needs—ideal for active days, post-workout shakes, or simply adding a nourishing boost to your routine.

With beef protein isolate, naturally occurring collagen and gelatin, and no whey or dairy, you get a rich texture and balanced peanut butter flavour—without soy or artificial additives. It’s a simple, delicious way to support your wellbeing and keep your nutrition on track, every day.

Prime Protein comes from grass-fed, pasture-raised cows and follows a real-food process that uses only heat, water, and time. This approach keeps the integrity of the beef, giving you a nutrient-dense powder made from meat and bones, not just broth. The gentle cooking and drying preserve a complete amino acid profile, including tryptophan and cysteine, alongside natural collagen and gelatin that support recovery and daily nourishment. With no gums, sugar alcohols, or artificial additives, it delivers clean, nose-to-tail nutrition that blends smoothly and tastes naturally rich.

Equip was founded by Dr. Anthony Gustin, a functional medicine and sports rehab clinician, with the goal of helping individuals effortlessly nourish their bodies with the essential nutrients they need to thrive. The brand focuses on delivering real food supplements and products that are clean, simple, high-quality, and rigorously tested for purity and transparency—setting new standards in an industry often filled with misleading claims. By offering simple health solutions that work effectively, Equip enables individuals to take control of their health and improve people’s lives along the way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Grass-Fed Beef Protein, Light Roast Peanut Flour (Peanuts) Powder, Sea Salt, Natural Flavour, Stabiliser (Gum Acacia), Sweetener (Steviol Glycosides)

For allergens, see ingredients in Bold.

For a creamy shake, mix one scoop of Prime Protein with 6-8oz of your preferred liquid using a blender or hand frother. Prime Protein also works well in coffee, shakes, baked goods, yogurt, and more.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.