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Healf Curation Process
01Brand Discovery
Our approach keeps us at the forefront of wellbeing. With our global network of health professionals and AI-powered trend analysis, we curate the leading supplements, tools, and tech that pioneer the industry.
Banned Ingredients
We take your wellbeing seriously—right down to the details. With this in mind, you'll never find these ingredients in our products.
Alum or Aluminum Salts (ingestible only)
Artificial Colours
Artificial Flavours
Aspartame
BHT
Butylated Hydroxyanisole (BHA)
MSG
Parabens
Phthalates
Polysorbate 80 (ingestible only)
Processed Flour
Saccharin
Sodium Nitrate (ingestible only)
Vanillin
Alum or Aluminum Salts (ingestible only)
Artificial Colours
Artificial Flavours
Aspartame
BHT
Butylated Hydroxyanisole (BHA)
MSG
Parabens
Phthalates
Polysorbate 80 (ingestible only)
Processed Flour
Saccharin
Sodium Nitrate (ingestible only)
Vanillin
Alum or Aluminum Salts (ingestible only)
Artificial Colours
Artificial Flavours
Aspartame
BHT
Butylated Hydroxyanisole (BHA)
MSG
Parabens
Phthalates
Polysorbate 80 (ingestible only)
Processed Flour
Saccharin
Sodium Nitrate (ingestible only)
Vanillin
Alum or Aluminum Salts (ingestible only)
Artificial Colours
Artificial Flavours
Aspartame
BHT
Butylated Hydroxyanisole (BHA)
MSG
Parabens
Phthalates
Polysorbate 80 (ingestible only)
Processed Flour
Saccharin
Sodium Nitrate (ingestible only)
Vanillin
02
Expert Validation
Each product at Healf is carefully examined by a panel of industry specialists—including dieticians, personal trainers, psychologists, and sleep experts—to ensure it meets our high standards for quality, efficacy, and ingredient formulations.
03Community Testing
Community Testing is not the antiquated focus group you might think it is, it is way bigger than that. It's a democratised system for our community to be heard through our Healf Score.