Ancestral Protein Bar - Cookie Dough

Key Benefits

• High in protein, with 21g protein per bar.

• Protein contributes to the maintenance and growth of muscle mass.

• Made with grass-fed protein sources.

• Free from seed oils and artificial ingredients.

Ancestral Protein Bar - Cookie Dough delivers a high-protein snack made with a short list of whole-food ingredients. Each bar provides 21g of protein and is high in protein, contributing to the maintenance and growth of muscle mass.

It contains grass-fed protein sources including collagen and whey, combined into a compact bar with a cookie dough flavour. The formulation excludes seed oils, sugar alcohols and artificial ingredients.

This bar offers a straightforward way to include protein as part of a daily routine, easy to grab and enjoy whenever you need it.

PRIMA delivers 21g of grass-fed animal protein from collagen and whey, rather than relying on ultra-processed isolates. It includes healthy fats from grass-fed beef tallow instead of industrial seed oils, and it uses organic raw honey in place of lab-made sweeteners. Real, whole food ingredients create flavour and texture, without artificial or “natural” flavourings that often disguise lower-quality formulations. This focus on traditional, nutrient-dense ingredients gives you a protein bar that supports strength and steady energy while keeping the ingredient list simple and recognisable.

PRIMA, founded by Christopher Gavigan, was built on a mission to bring clean, nutrient-dense nutrition back to everyday routines. With a focus on ancestral eating and real-food quality, the brand creates protein bars that prioritise easily digestible ingredients and a tight, no-fuss recipe. Each bar features grass-fed whey and a carefully selected ingredient list that keeps standards high and avoids unnecessary extras. PRIMA exists to make better choices feel simple, without sacrificing quality. With PRIMA, you get a dependable protein boost that supports your day with clean ingredients you can trust.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

PRIMA Protein Blend (Grass-fed Bovine Collagen Peptides*, Grass-fed Whey Protein Concentrate*), Organic Raw Honey*, Grass-fed Beef Tallow*, Organic Coconut*, Organic Cacao Nibs*, Egg Yolk*, Organic Vanilla Extract*, Sea Salt*

*Non-GMO

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.