






A savoury seasoning made with grass-fed beef organs, organic herbs, and spices to add depth and flavour to everyday meals.
In stock. Next day delivery available.
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Key Benefits
Made with grass-fed beef liver and organs.
Blended with organic herbs and spices.
No added sugar, fillers, or artificial ingredients.
Gluten free and suitable for paleo and keto diets.
Pluck Original Shaker is a savoury all-purpose seasoning crafted from grass-fed beef organs and a carefully selected blend of organic herbs and spices. Designed to be easy to use and approachable in flavour, it brings gentle umami depth with subtle smoky notes that work across a wide range of dishes.
The recipe combines freeze-dried beef liver and other organs with familiar kitchen spices such as onion, garlic, smoked paprika, parsley, thyme, and mustard seed. The result is a balanced, kid-friendly seasoning that fits seamlessly into everyday cooking without overpowering meals.
Produced using grass-fed beef from New Zealand and certified organic ingredients, Pluck Original contains no added sugar, no fillers, and no artificial ingredients. It works well as a finishing salt, a seasoning for proteins and vegetables, or a simple way to add savoury flavour to snacks and family meals.
Pluck Superfood Seasoning combines nutrient-rich beef organ meats with carefully selected herbs and spices to create a versatile, flavourful addition to everyday meals. The blend uses freeze-dried, powdered organs sourced from New Zealand pasture-raised cows that eat a 100% grass-fed, grass-finished diet without GMO feed or added hormones. This sourcing protects quality and integrity, matching the standard found in premium New Zealand organ supplements while remaining easy to use in cooking.
Pluck Superfood Seasoning was founded by Chef James Barry, a professional chef driven to make the most nutrient-dense foods accessible to everyone. Inspired by ancestral nutrition and nose-to-tail eating, he created a seasoning that delivers the benefits of organ meats without the taste barrier. Pluck blends freeze-dried organs from grass-fed, pasture-raised animals with herbs and spices to create an easy, savoury alternative to salt and pepper. Rooted in regenerative farming and whole-animal nutrition, Pluck turns everyday meals into functional food—helping you add essential nutrients effortlessly, without changing how you eat.
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Onion, Redmond Real Salt®, Beef Organ Blend (Freeze-dried powdered Liver, Spleen, Kidney, Heart, Pancreas), Smoked Paprika, Lemon Peel, Garlic, Parsley Leaf, Mustard Seed (Mustard), Thyme Leaf
For allergens, see ingredients in Bold.
Use as a finishing salt or blend into your cooking daily.
Additional Information:
Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.
If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.
We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.
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Every product undergoes our Healf Curation Process. With it, you can shop confidently knowing that every item has been tried and tested before it reaches you. Our Healf Curation Process includes three key steps: Brand Discovery, Expert Validation, and Community Testing. Through these, we assess quality, ingredients, effectiveness, and more, ensuring that every product empowers your wellbeing.
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