Wellbeing influencers are now turning their backs on the plant-based and free from world that was thrust upon us in its ubiquity around a decade ago.
Written by: Pippa Thackeray
Written on: November 12, 2024
Updated on: November 12, 2024
Written by: Pippa Thackeray | Written on: November 12, 2024 | Updated on: November 12, 2024
Quick Read
Plant-based alternatives, once celebrated, are now under scrutiny for misleading marketing and hidden ingredients.
The rise of veganism was fueled by corporate interests, influencers, and health/sustainability concerns, but the nutritional and environmental benefits are debated.
Oat milk, a prime example, faces criticism for monoculture farming, glyphosate contamination, and unnecessary additives.
Big Food's involvement has led to reworked recipes with sugars, emulsifiers, and preservatives, deceiving consumers.
While 'free-from' aisles serve allergy sufferers, the marketing of highly processed alternatives to the general public is problematic.
Contents
1. Where the plant-based hype began
2. Veganism and the “Alternatives” rise to fame
3. Is veganism being misunderstood?
4. “The Barista’s Favourite” disgraced?
5. What about the food industry?
6. Is the ‘Free From’ aisle serving a purpose?
7. Why is oat milk getting a roasting from the experts?