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Real food for extraordinary living.
Chief was co-founded by Brock Hatton, who combined his passion for sport, health and sustainable agriculture to create genuinely nourishing wholefood products. The brand offers clean, high protein snacks made from real ingredients and free from artificial additives.
Whether you're into rich double chocolate, zesty lemon tart, creamy vanilla or nutty favourites like peanut butter and cashew shortbread, there's a healthy snack bar to match every mood and moment. On the go? Grab a collagen protein bar in chocolate mint or salted caramel. Mixing it up at home? Go for unflavoured collagen powder or smooth dark chocolate when adding protein to your shakes, coffee or bakes.
Each product reflects their mission to replace ultra-processed junk with food made from thoughtfully chosen ingredients. Their commitment to regenerative farming ensures that the ingredients used are as carefully considered for the earth as they are for your everyday routine. With Chief, you can build a feel-good food ritual that fits your lifestyle. As a UK stockist of healthy snacks from Chief Nutrition, browse the selection at Healf.
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Chief is a wellness brand stocked by Healf. The brand was founded in 2014 by Brock Hatton, Justin Babet, Veronika Larisova, Libby Babet. It has roots in Sydney, Australia. Healf stocks Collagen Protein Bar and Collagen Lemon Tart from the range.
The Chief range at Healf includes Collagen Protein Bar and Collagen Lemon Tart. Check individual Healf product pages for current ingredients, sizes, flavours and use directions. This keeps ingredient and usage details tied to the exact product.
Chief's quality story centres on Made in Australia; products use 100% grass-fed, regenerative Australian beef (meat bars/biltong); collagen bars use grass-fed, grass-finished bovine collagen peptides sourced from Argentina. Use varies by product, so check the label on the Healf product page. You can also compare Healf's bovine colostrum collection for closely related options.
Yes. Healf stocks Chief, including Collagen Protein Bar and Collagen Lemon Tart. Ordering through Healf gives UK shoppers local checkout rather than relying on overseas marketplace listings. Free UK delivery applies over £50, and Healf lists a 365-day returns policy.