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Prime Bar - Peanut Butter Chocolate

What's your focus with Prime Bar - Peanut Butter Chocolate?

12 bars
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Recommended pairing

People complement Prime Bar with a Ruck Plate as the bar provides essential energy and nutrients to fuel workouts, while the Ruck Plate adds resistance to training, helping to maximise strength and endurance gains during exercise.

Key Benefits

  • Provides 20g protein per bar.

  • Contains grass-fed beef protein isolate and collagen peptides.

  • Includes dates, honey, peanuts and cocoa ingredients.

  • Free from whey, seed oils and artificial ingredients.

Prime Bar Peanut Butter Chocolate combines grass-fed beef protein isolate and collagen peptides in a high-protein snack bar with a rich peanut butter chocolate flavour. Each bar provides 20g of complete protein to support muscle maintenance and muscle growth as part of a balanced diet and active lifestyle.

The formulation includes dates, honey, peanuts, cocoa nibs and cocoa butter alongside a grass-fed beef protein blend for a simple ingredient approach. It is made without whey, milk isolates, seed oils or fibre syrups.

Designed as a convenient high-protein snack, the bar delivers a soft texture with sweet peanut butter and cocoa notes while providing complete protein from beef protein isolate and collagen peptides.

Prime Bar - Peanut Butter Chocolate uses beef protein sourced from grass-fed, pasture-raised cows in the U.S. and Sweden, produced through mechanical and thermal processes only, without chemical treatment. The production method mirrors traditional bone broth preparation: bones and adhering meat are crushed, defatted, slow-cooked with water, and then spray-dried into a concentrated protein powder. Unlike standard collagen or bone broth powders, this beef protein delivers all nine essential amino acids, including tryptophan and cysteine, making it a complete protein source. Independent third-party testing screens for heavy metals, microplastics and glyphosate to verify purity. This carefully produced protein bar gives you a complete amino acid profile in a rigorously tested format you can trust.

Equip was founded by Dr. Anthony Gustin, a functional medicine and sports rehab clinician, with the goal of helping individuals effortlessly nourish their bodies with the essential nutrients they need to thrive. The brand focuses on delivering real food supplements and products that are clean, simple, high-quality, and rigorously tested for purity and transparency—setting new standards in an industry often filled with misleading claims. By offering simple health solutions that work effectively, Equip enables individuals to take control of their health and improve people’s lives along the way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Equip Grass-Fed Protein Blend (Beef Protein Isolate, Collagen Peptides), Dates, Honey, Peanuts, Cocoa Nibs, Cocoa Butter, Cocoa Powder, Grass-Fed Beef Tallow, Salt

For allergens, see ingredients in Bold.

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Frequently asked questions

Every product undergoes our Healf Curation Process. With it, you can shop confidently knowing that every item has been tried and tested before it reaches you. Our Healf Curation Process includes three key steps: Brand Discovery, Expert Validation, and Community Testing. Through these, we assess quality, ingredients, effectiveness, and more, ensuring that every product empowers your wellbeing.

The Healf Source offers detailed insights into different aspects of wellbeing, as well as guidance, research, recipes, and more to help you invest in your personal wellbeing journey. You can also subscribe to our weekly newsletters for the latest updates at Healf and in the wellbeing industry. Subscribe via the sign-up block at the bottom of this page.

We love people who check ingredients as carefully as we do, so you'll find detailed information about the ingredients used on every product page (where applicable). If you see something you'd like to flag with us or have additional questions, please don't hesitate to get in touch—we'd love to hear from you.

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Healf Curation Process™

Every product undergoes our rigorous Healf Curation Process, ensuring you are always getting the best when it comes to your wellbeing.

The Discovery

The Discovery

Our approach keeps us at the forefront of wellbeing. With our global network of health professionals and AI-powered trend analysis, we curate the leading supplements, tools, and tech that pioneer the industry.

Expert Validation

Expert Validation

Each product at Healf is carefully examined by a panel of industry specialists—including dieticians, personal trainers, psychologists, and sleep experts—to ensure it meets our high standards for quality, efficacy, and ingredient formulations.

Community Testing

Community Testing

By collaborating with a dedicated group of customers who test and review each product, we ensure that only those truly beneficial to your wellbeing are offered here at Healf.

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Equip Foods Prime Bar - Peanut Butter Chocolate | Healf