Loading...
“Only 4 ingredients”: is this the wellbeing-washing of snack culture?
Are we being sold simplicity, or simply being sold to? Walk into any M&S Food...
Written by: Eleanor Hoath
Written on: April 6, 2025
Updated on: April 7, 2025
Written by: Eleanor Hoath | Written on: April 6, 2025 | Updated on: April 7, 2025
Quick Read
- "Only 4 Ingredients" labels on snack bars can be misleading, exploiting the desire for transparency.
- The wellness industry is experiencing a 'snackification' trend, with portable snacks often high in sugar and processed ingredients.
- Convenience and appealing buzzwords like 'natural' and 'clean' contribute to 'wellness-washing', where products appear healthier than they are.
- Consumers should scrutinize ingredient lists and nutritional information, being wary of aesthetics and marketing claims.
- Making healthier snacks is often simple, with whole foods offering a better alternative to processed bars.
Contents
- 1. The four-ingredient fantasy
- 2. The great snackification of wellbeing
- 3. Does convenience trump clarity?
- 4. The illusion of simplicity
- 5. Are brands getting better?
