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“Only 4 ingredients”: is this the wellbeing-washing of snack culture?
Are we being sold simplicity, or simply being sold to? Walk into any M&S
Written by: Eleanor Hoath
Written on: April 6, 2025
Updated on: April 7, 2025
Written by: Eleanor Hoath | Written on: April 6, 2025 | Updated on: April 7, 2025
Quick Read
- "Only 4 Ingredients" labels on snack bars can be misleading, exploiting the desire for transparency.
- The wellness industry is experiencing a trend of "snackification," where portable snacks are marketed as nourishing but may be high in sugar and processed ingredients.
- Convenience and appealing buzzwords like "natural" and "clean" contribute to the consumption of these snacks, despite potentially misleading labels.
- Making healthier snacks is often simple, and consumers should scrutinize ingredient lists and nutritional information rather than relying on aesthetics.
- Consumers need to be skeptical and question the truth behind food labels, as branding often overshadows substance.
Contents
- 1. The four-ingredient fantasy
- 2. The great snackification of wellbeing
- 3. Does convenience trump clarity?
- 4. The illusion of simplicity
- 5. Are brands getting better?
