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“Only 4 ingredients”: is this the wellbeing-washing of snack culture?
Are we being sold simplicity, or simply being sold to? Walk into any M&S
Written by: Eleanor Hoath
Updated: April 6, 2025
Written by: Eleanor Hoath | Updated: April 6, 2025
Quick Read
- "Only 4 Ingredients" labels on snack bars can be misleading, exploiting the desire for transparency while often containing hidden sugars and processed ingredients.
- The wellness industry is experiencing a 'snackification' trend, with portable snacks promising nourishment but often lacking genuine health benefits.
- Convenience and appealing buzzwords like 'natural' and 'clean' contribute to 'wellness-washing,' where products appear healthier than they are.
- Consumers should scrutinize ingredient lists and nutritional information, being wary of aesthetics and prioritizing whole foods over processed snacks.
Contents
- 1. The four-ingredient fantasy
- 2. The great snackification of wellbeing
- 3. Does convenience trump clarity?
- 4. The illusion of simplicity
- 5. Are brands getting better?
