100% Pure

Pure formulations for healthy, glowing skin.

100% Pure was founded by Susie Wang, James Wang and Ric Kostick with a mission to create the purest, healthiest and most nourishing formulas in beauty. Guided by compassion and sustainability, the brand formulates without harsh toxins, using only plant-based, cruelty-free ingredients. Every product is naturally pigmented with fruit, vegetables, tea and cocoa, avoiding synthetic dyes and colourants.

From a retinol-rich rosehip cream that smooths and renews the complexion and a coffee-infused moisturiser that energises and restores tired skin to a mascara tinted with vibrant fruit pigments for naturally lengthened lashes, every one of 100% Pure’s beauty products is made to be as pure as it is potent. Each ingredient is ethically sourced and carefully processed to retain its natural benefits.

With a focus on transparency, integrity and skin health, 100% Pure offers you clean, effective formulations that care for your skin and the planet. As a UK stockist of 100% Pure beauty products, browse the selection at Healf.