Protein Bar Variety

Jacob's vision is to create a world where anyone who cares about their health never has to compromise on it. After years of health struggles, founder Jake Levy began questioning the role of diet and discovered how much everyday food choices can shape how you feel. That’s what led him to create a brand that takes a refreshingly simple approach to protein bars — real ingredients you can recognise, and nothing hidden behind vague labelling.

No seed oils. No artificial or non-nutritive sweeteners. No "natural" flavours. No gums. No emulsifiers. No preservatives — just a cleaner, more transparent option built around real food and straightforward ingredients.

Jacob represents the best of us — the version that keeps promises and doesn’t settle for less than the best. It’s about finding a better way and making it work, without compromise.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Vanilla: Grass-Fed Protein (Whey Protein Isolate, Milk Protein Isolate, Collagen), Organic Tapioca Fiber, Organic Honey, Whey Protein Concentrate, Grass-Fed Beef Tallow, Organic Dates, Organic Almond Butter, Organic Unsweetened Chocolate, Organic Vanilla Extract, Organic Vanilla Powder, Tapioca Starch, Sea Salt.

Chocolate: Grass-Fed Protein (Whey Protein Isolate, Milk Protein Isolate, Collagen), Organic Tapioca Fiber, Organic Honey, Whey Protein Concentrate, Grass-Fed Beef Tallow, Organic Dates, Organic Almond Butter, Organic Unsweetened Chocolate, Organic Cocoa Powder, Organic Chocolate Extract, Tapioca Starch, Sea Salt.

Berry: Grass-Fed Protein (Whey Protein Isolate, Milk Protein Isolate, Collagen), Organic Tapioca Fiber, Organic Honey, Whey Protein Concentrate, Grass-Fed Beef Tallow, Organic Almond Butter, Organic Dates, Organic Dried Blueberries, Organic Vanilla Extract, Organic Strawberry Powder, Organic Blueberry Powder, Tapioca Starch, Sea Salt.