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PRO WHITENING Toothpaste with Hydroxyapatite, Vitamin B12 & E - Image 1
PRO WHITENING Toothpaste with Hydroxyapatite, Vitamin B12 & E - Image 2
PRO WHITENING Toothpaste with Hydroxyapatite, Vitamin B12 & E - Image 3
PRO WHITENING Toothpaste with Hydroxyapatite, Vitamin B12 & E - Image 4
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PRO WHITENING Toothpaste with Hydroxyapatite, Vitamin B12 & E

£7.64£10.95

75ml

  • Free delivery on subscriptions
  • Free sample each month
  • Pause or cancel anytime
  • 365 day free returns

In stock. Next day delivery available.
Healf Zone members get free next day delivery on all orders.

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Product description

Key Benefits

  • Formulated with hydroxyapatite for a polished, brighter-looking smile.
  • Contains vitamin B12 and vitamin E as part of its advanced oral-care blend.
  • Free from SLS, palm oil, and animal-derived ingredients.


PRO WHITENING Toothpaste combines hydroxyapatite with fluoride in a modern formula designed to help maintain a bright, polished appearance while supporting everyday oral hygiene. Hydroxyapatite forms part of the tooth’s natural structure and is valued for its role in helping smooth the surface of the enamel. The blend also includes vitamin B12 and vitamin E, incorporated as part of the toothpaste’s carefully developed ingredient profile.

The formula is SLS-free, palm-oil-free, cruelty-free, and vegan certified, creating a clean and considered option for daily use. With its naturally fresh taste and plastic-free packaging, PRO WHITENING Toothpaste is designed to elevate your routine and leave your smile looking refreshed.

Why PÄRLA is Healf
PÄRLA brings together scientific formulation and sustainable design in a way that feels thoughtful and intentional. The toothpaste comes in a fully aluminium tube, including the lid, which means you can place the entire tube straight into household recycling without cleaning it first. This choice reduces waste and removes the frustration of packaging that feels difficult to dispose of responsibly. Every part of the range follows the same commitment, using packaging that you can refill, compost, or recycle endlessly.

PÄRLA was founded by dentists Dr Rhona Eskander, Dr Simon Chard, and Dr Adarsh Thanki, who set out to revolutionise an outdated toothpaste industry dominated by plastic waste and ineffective formulas. With over 30 years of combined dental expertise, they created innovative toothpaste tabs made with clean, clinically proven ingredients and 100% plastic-free packaging. Each formulation delivers effective enamel defence, whitening support, and long-lasting freshness without harsh chemicals. Driven by sustainability and science, PÄRLA offers a smarter, cleaner way to care for your smile—helping you protect your teeth, your health, and the planet every day.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.
Ingredients
Glycerin, Calcium Carbonate, Aqua, Hydroxyapatite, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Methylcobalamin, Limonene.
Suggested use
- Brush twice daily for 2 minutes using the PÄRLA BRUSH (or an electric brush). Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side!

- Use a pea-sized amount.

- Wait at least 30 minutes after eating before brushing.

Reviews

  • 2 months ago

    Been using this for a year now - super toothpaste!

    It's a very well made toothpaste that leaves my teeth feeling clean - no sensitivity to hot/cold, great taste. The packaging is slightly off sometimes - my cap currently isn't closing but these are small negatives on an overall great product.

    Leon J.Verified Buyer
  • 3 months ago

    Taste good, leaves my mouth

    Taste good, leaves my mouth feeling clean. A bit harder to lather than my normal toothpaste, and am yet to see any difference in the whiteness of my teeth

    MISS B.Verified Buyer
  • 5 months ago

    An excellent product. The toothpaste

    An excellent product. The toothpaste has a pleasant taste and certainly helps with minor staining of composite bonding teeth following red wine and coffee. The only minor negative is that the cap is sometimes fiddly to screw tight due to the tube being aluminium.

    Paul J.Verified Buyer
  • 6 months ago

    Love this toothpaste

    Love this! My teeth are whiter and look shinier which I believe is the hydroxyapatite. This is my second tube and they have made the lid bigger which is a massive improvement. Perfection.

    Emma
  • 6 months ago

    Disappointed and Overpriced

    This product was really disappointing. The taste and texture were unpleasant, and it didn’t feel like a proper clean compared to regular toothpaste. For the price, I expected much better quality. I won’t be buying again.

    SusannahVerified Buyer
  • 7 months ago

    decent ingredient profile, but wish it was fluoride-free

    PÄRLA PRO represents the "professional grade" evolution of the toothpaste tablet. While many eco-friendly tablets struggle with a chalky texture or weak clinical protection, this toothpaste bridges the gap between sustainability and high-performance dental care.

    corey s.Verified Buyer

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Frequently asked questions

How do we curate our products?

Every product undergoes our Healf Curation Process. With it, you can shop confidently knowing that every item has been tried and tested before it reaches you. Our Healf Curation Process includes three key steps: Brand Discovery, Expert Validation, and Community Testing. Through these, we assess quality, ingredients, effectiveness, and more, ensuring that every product empowers your wellbeing.

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How can I find out more about the ingredients in a product?

We love people who check ingredients as carefully as we do, so you'll find detailed information about the ingredients used on every product page (where applicable). If you see something you'd like to flag with us or have additional questions, please don't hesitate to get in touch—we'd love to hear from you.

Healf Curation Process™

Every product undergoes our rigorous Healf Curation Process, ensuring you are always getting the best when it comes to your wellbeing.