Brilliant Black® Toothpaste

Name: Brilliant Black® Toothpaste
Brand: Terra & Co.
Price: 13.00 GBP
Availability: InStock
Rating: 5 (1 reviews)

£11.70£13.00

96 g

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Product description

Key Benefits

Hydroxyapatite and activated charcoal formula.
Helps lift the appearance of everyday surface stains.
Supports enamel with a low-abrasion formula.
Freshens breath with natural peppermint and wintergreen oils.
Fluoride-free, SLS-free, vegan, and cruelty-free.

Brilliant Black® Toothpaste gives everyday brushing a modern upgrade. Designed to gently lift surface stains while caring for enamel, it combines activated charcoal with hydroxyapatite to leave teeth looking cleaner, brighter, and feeling stronger—without relying on harsh abrasives or fluoride.

The formula pairs hydroxyapatite, the same mineral naturally found in tooth enamel, with activated charcoal, birch-derived xylitol, and natural peppermint oils. Together, they help support enamel, freshen breath, and remove everyday stains from coffee, tea, and red wine, while remaining gentle enough for daily use. Clinically tested for low abrasion, it's suitable even for sensitive teeth.

Free from fluoride, SLS, triclosan, parabens, and artificial colours or flavours, Brilliant Black® offers a clean, thoughtful approach to oral care. It leaves your mouth feeling fresh and your smile naturally brighter, one brush at a time.

Why Terra & Co. is Healf

Charcoal toothpastes often get a bad reputation for being too abrasive, but this one takes a different approach. By combining low-abrasion activated charcoal with hydroxyapatite, it helps brighten the appearance of teeth while supporting enamel at the same time. It feels like a smarter way to whiten—gentle enough for everyday use without compromising on results.

Founded by sisters Amra and Azra Hajdarevic, Terra & Co. was created to rethink oral care by bringing together Ayurvedic traditions and modern dentistry in one clean, holistic approach. The brand combines ingredients like hydroxyapatite, botanicals, prebiotics, and coconut oil to work in harmony with the oral microbiome, while avoiding fluoride, SLS, parabens, triclosan, and other commonly questioned ingredients. Every formula is clinically tested on humans, PETA-certified, and packaged with sustainability in mind. It's oral care designed to care for your smile, and the world around it.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Ingredients

Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder

Reviews

15 days ago
The best toothpaste I have ever tried
It is rare to find a whitening toothpaste where you can see results, and even rarer to find one that is non-toxic and non-abrasive that protects and helps to restore enamel's strength. This is why when I found Brilliant Black I will not be changing to another toothpaste. I have mottling on my teeth from when I was a child, and have never found a whitening toothpaste to support my enamel there that also whitens my teeth to the same level. I have noticed in the last couple of weeks the colour of my teeth balancing out, and it tastes great too! I couldn't recommend more.
Ella P.

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Healf Curation Process™

Every product undergoes our rigorous Healf Curation Process, ensuring you are always getting the best when it comes to your wellbeing.

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Brilliant Black® Toothpaste

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