Better hair, rooted in Latin Heritage.
Ceremonia, founded by Babba C. Rivera in 2020, is a clean hair care brand rooted in Latin American heritage, with a mission to empower natural beauty that radiates confidence. Motivated by the lack of representation she saw in mainstream beauty, she set out to create haircare that celebrates Latinx identity and embraces every texture. Drawing from the cultural rituals she grew up with, Babba created hair care solutions that nourish from the roots and beyond.
From scalp care essentials that refresh and balance, to deeply hydrating conditioners and treatments that restore shine and resilience, each formula is made to support healthy, radiant hair. Formulated especially for textured, curly and unruly hair types, each blend delivers salon-level results. Whether you're looking for everyday nourishment, deep repair or effortless styling, Ceremonia’s haircare collection brings tradition and innovation together for results you can see and feel.
Committed to sustainability, Ceremonia uses nutrient-rich natural ingredients sourced from Latin America, like Babassu oil from Peru and Maracujá oil from Ecuador, ensuring every product is clean, effective and impactful. The brand honours tradition while embracing a modern, eco-conscious approach, creating a future-focused ritual that celebrates healthier, more beautiful hair.
Developed with transparency and care, Ceremonia’s products are free from silicones, sulphates, parabens and other harsh additives. They also champion sustainability through ethically sourced ingredients and recyclable packaging. As a UK stockist of Ceremonia, browse the selection at Healf.
Ceremonia’s ingredients are a love letter to Latin America. While every formula is dreamed up and bottled in New York, the brand sources its key actives from across Central and South America, from Brazil’s lush rainforests to the vibrant soils of Mexico and Peru. Each ingredient is chosen with purpose, blending nature’s raw power with modern science. Think açai, babassu, guava, chia, maracujá and cupuaçu, all sourced straight from the heart of the region, where these plants thrive in their most potent form.
Every Ceremonia formula is clean and safe. You’ll never find parabens, sulphates, silicones, phthalates or any of the 1,600+ ingredients banned under EU clean-beauty standards. Every one of their products is also vegan, cruelty-free and Leaping Bunny certified.
Ceremonia’s clean, non-toxic formulas are generally safe to use throughout pregnancy. Every product is made with gentle ingredients free from the harsh chemicals often found in traditional beauty products. That said, skin can become more sensitive during pregnancy, so it’s always a good idea to patch test first and check in with your GP or midwife if you have any concerns.