Dirty Labs

Clean, toxic-free detergents and cleaners powered by bio enzyme formulas.

Dirty Labs is a cleaning innovation brand on a mission to move beyond traditional petrochemical-based cleaners. Founded by chemist Dr. Pete He and product designer David Watkins, the brand brings together green chemistry, high-performance formulation and sustainable design to rethink how everyday cleaning products are made.

Rather than relying on harsh synthetics, Dirty Labs develops science-led formulas designed to deliver strong cleaning performance with a more thoughtful ingredient approach. Dirty Labs uses its proprietary Phytolase® technology; an enzyme-driven cleaning system designed to actively break down stains and odours throughout the wash cycle. The enzymes work deep into fabric fibres, helping remove build-up from sweat, oils and everyday wear without relying on harsh chemicals or heavy fragrances. Unlike traditional softeners and brighteners that coat fabrics, Phytolase® is designed to clean more gently while helping clothes maintain their feel and colour over time.

The result is a new generation of cleaning products that prioritise efficacy, safety, and environmental responsibility in equal measure. As a UK stockist of Dirty Labs detergents and cleaners, browse the selection at Healf.