Key Benefits

• Brighten your day with 100% natural hibiscus powder.
• Ethically sourced in Egypt, supporting rural livelihoods.
• Adds a bold colour and tangy twist to your favourite foods.
• A natural source of fibre, calcium, iron, and plant protein.

Bring a burst of colour and flavour to your routine with Aduna Hibiscus Superfood Powder. Made from the nutrient-rich red petals of the hibiscus calyx, this powder is as beautiful as it is versatile. Sourced and processed in Egypt, every pouch helps support rural communities and keeps the benefits close to home. Enjoy a natural source of fibre, calcium, iron, and plant protein—perfect for adding a wholesome touch to smoothies, yoghurts, or baking. Experience the taste of tradition, reimagined for your modern lifestyle.

Unlike many brands that use synthetic additives or heavily processed ingredients, Aduna focuses on 100% natural superfoods sourced directly from nature. Superfoods are nutrient-dense plants known for their high levels of vitamins, minerals, and antioxidants that help support energy, immunity, and overall health. Aduna’s blends feature powerful ingredients like baobab, moringa, and cacao—each carefully selected for its nutritional value and positive impact on the communities that grow them. By choosing Aduna, you provide your body with clean, organic nutrition that supports your wellness journey.

Aduna was co-founded by Andrew Hunt and Nick Salter, two visionaries brought together by a shared passion for wellness and sustainable living. Andrew's journey began in The Gambia, where a period of burnout led him to discover the healing power of superfoods and their potential to transform rural economies. Nick, meanwhile, was inspired by the nutrient-rich baobab fruit he encountered in Senegal. Together, they launched Aduna in 2012, pioneering a movement for healthy living through ethically sourced, African superfoods that support your energy, immunity, and everyday wellbeing.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Organic hibiscus sabdariffa powder.

A vibrant dark pink colour & delicious tangy flavour, similar to pomegranate or cranberry. Add 1-2 teaspoons into your daily diet.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.