Chief

Real food for extraordinary living.

Chief was co-founded by Brock Hatton, who combined his passion for sport, health and sustainable agriculture to create genuinely nourishing wholefood products. The brand offers clean, high protein snacks made from real ingredients and free from artificial additives.

Whether you're into rich double chocolate, zesty lemon tart, creamy vanilla or nutty favourites like peanut butter and cashew shortbread, there's a healthy snack bar to match every mood and moment. On the go? Grab a collagen protein bar in chocolate mint or salted caramel. Mixing it up at home? Go for unflavoured collagen powder or smooth dark chocolate for a protein boost in your shakes, coffee or bakes.

Each product supports their mission to replace ultra-processed junk with food that fuels the body, sharpens the mind and strengthens the spirit. Their commitment to regenerative farming ensures that the ingredients used are as good for the earth as they are for your health. With Chief, you nourish your health with food that truly supports you. As a UK stockist of healthy snacks from Chief Nutrition, browse the selection at Healf.