DULCE Eau de Parfum

By/ Rosie Jane creates clean fragrances that smell as good as they feel. Free from parabens, sulfates, phthalates, silicones, artificial dyes, formaldehydes, oxybenzone, octinoxate, hydroquinone, triclosan, coal tar, and methylisothiazolinone, the brand carefully selects every ingredient — including safe, sustainable synthetics where they offer the best option. Guided by a simple philosophy — if they wouldn’t use it on themselves or their children, it doesn’t make the cut — each formula is designed with both people and the planet in mind.

Founded in 2008 by celebrity makeup artist and mother of three Rosie Johnston, By/ Rosie Jane was born from a desire for fragrance that felt safe, beautiful, and transparent. Today, the brand creates clean fine fragrances and body care that bring a sense of effortless everyday luxury, with thoughtful formulation and sustainability at the heart of every decision.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Organic alcohol denat., fragrance, benzyl alcohol, benzyl benzoate, benzyl cinnamate, coumarin, myroxylon pereira oil/extract, tetramethyl acetyloctahydronaphthalenes, vanillin.

All b/rj products are made without: parabens, sulfates, phthalates, silicones, formaldehydes or formaldehyde-releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, or methylisothiazolinone.

Spritz all over. Avoid rubbing or dabbing as this breaks down the fragrance. For a scent that lasts, apply to well-moisturized skin to help extend the fragrance.