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Clean, safe fragrances designed to make you smell amazing.
Founded in 2008 by celebrity makeup artist and mother of three Rosie Johnston, By/ Rosie Jane was created from a simple desire for fragrance that felt safe, beautiful, and honest. Built on the belief that beauty should feel effortless, the brand creates clean, fine fragrances and body care designed to smell good, feel good, and do good.
The brand brings you thoughtfully formulated clean perfumes that smell every bit as good as they feel. The brand avoids parabens, sulfates, phthalates, silicones, artificial dyes, formaldehydes, oxybenzone, octinoxate, hydroquinone, triclosan, coal tar, and methylisothiazolinone, while using carefully selected synthetics when they offer greater safety, stability, or sustainability.
Guided by a simple rule — if they wouldn't use it on themselves or their children, it doesn't make the cut — every By/ Rosie Jane perfume reflects a deep care for both people and the planet, from the ingredients inside to the bottle itself. As a UK stockist of By/ Rosie Jane perfumes and fragrances, browse the collection at Healf.
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By Rosie Jane scents are handmade in Los Angeles, California, with every blend mixed from responsibly sourced ingredients and poured by hand.
By Rosie Jane perfumes are 100% vegan and made without animal-derived ingredients, including beeswax. They’re also cruelty-free and Leaping Bunny certified, so you can feel good about every spritz.
The scent stays the same, but the application changes. By Rosie Jane perfume oils are blended with organic coconut oil and applied directly to the skin, while the eau de parfum is mixed with organic cane sugar alcohol and spritzed on.