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Experience the provocative side of natural perfume.
Heretic Parfum was founded by Douglas Little, a perfumer driven by a lifelong fascination with scent and a desire to challenge conventional perfumery. Guided by a mission to reveal the provocative side of naturals, he creates fragrances that explore plants in their raw, unpolished state, from earth and stem to petal.
Each formulation uses natural ingredients to capture sensuality, depth and organic imperfection, offering an alternative to synthetic perfumes. Through this bold, nature-led approach, Heretic Parfum invites you to experience fragrance in a more visceral, expressive and deeply personal way. As a UK stockist of Heretic Parfum, browse the selection at Healf.
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Yes, Heretic Parfum fragrances are genuinely naturally-derived. Every scent is built entirely from plant-based raw materials, like essential oils, botanical extracts, resins and absolutes, all meeting the ISO definition of natural. This means no lab-made aroma molecules, no petrochemicals and no synthetics hiding behind the word "clean".
Heretic Parfum uses organic, non-GMO sugarcane alcohol; not the harsh alcohol most perfumes rely on. It’s food-grade, non-denatured and free from petroleum-based additives, creating a cleaner foundation for natural fragrance to shine.
Heretic Parfum fragrances are designed to be present, not overpowering. Because they skip synthetic aroma-chemicals, they wear lighter and more sheer on the skin. You can expect a scent to last around 2 to 5 hours, with the option to spritz onto hair for a little extra staying power. Top up as the day goes on, or layer a couple of fragrances together to extend wear and create something uniquely yours.