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Clean nutrition with science-backed supplements.
NOW Foods is dedicated to making health and wellness accessible to everyone. They offer a wide selection of supplements, including USDA organic and non-GMO verified options. NOW supplements are made without gluten, binders, additives, artificial ingredients or chemicals, based on solid scientific research and produced in GMP-certified facilities.
With over 50 years of experience, NOW Foods is a family-owned American company founded in 1968. Since then, NOW Foods has become top-selling brand in health food stores, an award-winning manufacturer and a leader in nutritional science.
NOW's range of supplements is designed for everyday body and mind wellbeing. From magnesium and inositol often chosen within sleep and stress-related routines to amino acids like glycine and taurine, every product has a purpose. Antioxidant-focused NAC and vitamin C – vitamin C contributes to the protection of cells from oxidative stress – sit alongside omega-3 fish oil, which provides essential fatty acids. For those interested in brain-focused routines, Magtein features one of the more advanced forms of magnesium.
Ingredients in NOW Foods supplements are ethically sourced and carefully researched. Each product is tested by third parties for purity, helping to ensure high standards of sustainable sourcing. As a UK stockist of NOW supplements, browse the carefully curated collection at Healf.
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Yes, NOW Foods takes safety seriously. Their products are made under strict Good Manufacturing Practices (GMP), audited by the Natural Products Association, where they’ve held an "A" rating for decades. Every batch is backed by tens of thousands of in-house lab tests each month to ensure purity, potency and consistency.
Many are but not all. Traditional soft gels and gelatine capsules use beef-derived gelatine, but NOW also offers a wide and growing range of veggie capsules made from plant cellulose. Look for "Veg Caps" on the label if you’re strictly vegetarian.
All supplements come with an expiration date, which guarantees potency when stored correctly; cool, dry and away from direct sunlight. Certain products like probiotics, oils and fish oils keep fresher for longer if refrigerated, while freshness packets inside bottles help protect against moisture and oxidation until the very last dose.