





A vibrant green perfume with tart rhubarb and grapefruit layered over cedarwood and oakmoss.
In stock. Next day delivery available.
Healf Zone members get free next day delivery on all orders.
Key Benefits
Features a bold rhubarb-led perfume composition.
Layered with fresh citrus and green aromatics.
Balanced with earthy oakmoss and resinous elemi.
Vegan-friendly and cruelty-free.
Rhubarb Thief is a green, tart perfume that captures brightness with a sharp, playful edge. Grapefruit peel and rhubarb open the scent with crisp intensity, supported by cedar, angelica, thyme, verbena, and carrot seed for an aromatic lift. The heart blends rhubarb with pink jasmine and cypress, adding contrast and texture, while elemi and oakmoss anchor the base with earthy depth.
Distinctive and quietly daring, this perfume is crafted for those drawn to fragrance that feels fresh, vibrant, and slightly unexpected. Free from phthalates, parabens, synthetic dyes, and formaldehyde, the formula is vegan-friendly and cruelty-free.
Heretic Parfum creates fragrances using ingredients sourced entirely from nature, rather than relying on manufactured aroma molecules or partially synthetic formulas. This approach preserves the true character of plants, flowers, resins, and woods, which carry complex scent profiles that synthetics cannot fully replicate. By using traditional methods such as distillation, expression, and extraction, Heretic captures essential oils, absolutes, isolates, and resins at high concentrations, allowing their natural aromatherapeutic qualities to remain intact. These raw extracts offer more than scent alone, delivering effects such as calm from jasmine or brightness from real citrus oils. This dedication to natural perfumery allows you to experience fragrance as both sensory and functional, supporting mood, presence, and daily wellbeing.
Heretic Parfum was founded by Douglas Little, a perfumer driven by a lifelong fascination with scent and a desire to challenge conventional perfumery. Guided by a mission to reveal the provocative side of naturals, he creates fragrances that explore plants in their raw, unpolished state—from earth and stem to petal. Each formulation uses natural ingredients to capture sensuality, depth, and organic imperfection, offering an alternative to synthetic perfumes. Through this bold, nature-led approach, Heretic Parfum invites you to experience fragrance in a more visceral, expressive, and deeply personal way.
With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.
Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.
Organic Non-GMO Sugar Cane Alcohol, Triethyl Citrate, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Dulcis (Orange), Methylbenzyl Acetate, Linalool, Oxacycloheptadec-10-en-2-one, Juniperus Mexicana Oil, Vetiveria Zizanoides, Citronellol, Phenethyl Alcohol, Geraniol, Angelica Archangelica.
The fragrance suits all genders and is designed for everyday wear. Apply to pulse points as desired. As the formula uses plant-based ingredients, the scent wears light and sheer, so reapplication throughout the day helps maintain its presence. For a more personalised and long-lasting aroma, layer two to three fragrances together. Begin with the heavier blend, then add lighter scents by spraying or dabbing to build depth and create a distinctive signature fragrance.
Every product undergoes our Healf Curation Process. With it, you can shop confidently knowing that every item has been tried and tested before it reaches you. Our Healf Curation Process includes three key steps: Brand Discovery, Expert Validation, and Community Testing. Through these, we assess quality, ingredients, effectiveness, and more, ensuring that every product empowers your wellbeing.
The Healf Source offers detailed insights into different aspects of wellbeing, as well as guidance, research, recipes, and more to help you invest in your personal wellbeing journey. You can also subscribe to our weekly newsletters for the latest updates at Healf and in the wellbeing industry. Subscribe via the sign-up block at the bottom of this page.
We love people who check ingredients as carefully as we do, so you'll find detailed information about the ingredients used on every product page (where applicable). If you see something you'd like to flag with us or have additional questions, please don't hesitate to get in touch—we'd love to hear from you.
Every product undergoes our rigorous Healf Curation Process, ensuring you are always getting the best when it comes to your wellbeing.





