Rhubarb Thief

Heretic Parfum creates fragrances using ingredients sourced entirely from nature, rather than relying on manufactured aroma molecules or partially synthetic formulas. This approach preserves the true character of plants, flowers, resins, and woods, which carry complex scent profiles that synthetics cannot fully replicate. By using traditional methods such as distillation, expression, and extraction, Heretic captures essential oils, absolutes, isolates, and resins at high concentrations, allowing their natural aromatherapeutic qualities to remain intact. These raw extracts offer more than scent alone, delivering effects such as calm from jasmine or brightness from real citrus oils. This dedication to natural perfumery allows you to experience fragrance as both sensory and functional, supporting mood, presence, and daily wellbeing.

Heretic Parfum was founded by Douglas Little, a perfumer driven by a lifelong fascination with scent and a desire to challenge conventional perfumery. Guided by a mission to reveal the provocative side of naturals, he creates fragrances that explore plants in their raw, unpolished state—from earth and stem to petal. Each formulation uses natural ingredients to capture sensuality, depth, and organic imperfection, offering an alternative to synthetic perfumes. Through this bold, nature-led approach, Heretic Parfum invites you to experience fragrance in a more visceral, expressive, and deeply personal way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Organic Non-GMO Sugar Cane Alcohol, Triethyl Citrate, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Dulcis (Orange), Methylbenzyl Acetate, Linalool, Oxacycloheptadec-10-en-2-one, Juniperus Mexicana Oil, Vetiveria Zizanoides, Citronellol, Phenethyl Alcohol, Geraniol, Angelica Archangelica.

The fragrance suits all genders and is designed for everyday wear. Apply to pulse points as desired. As the formula uses plant-based ingredients, the scent wears light and sheer, so reapplication throughout the day helps maintain its presence. For a more personalised and long-lasting aroma, layer two to three fragrances together. Begin with the heavier blend, then add lighter scents by spraying or dabbing to build depth and create a distinctive signature fragrance.