I Create Definition

Key Benefits

• Helps define curls with firm, touchable hold.
• Supports frizz control and style longevity.
• Adds softness and light natural-looking shine.
• Hydrates strands without weighing hair down.
• Suitable for all curl types and textures.

I Create Definition is a styling foam designed to shape, set and refresh curls from root to tip. Ideal for curly, coily and wavy hair types, it offers firm hold while keeping hair soft, defined and manageable.

Aloe leaf juice and glycerin help draw in moisture for hydrated-looking hair, while amaranth seed extract and pequi oil help support smoother, shinier lengths. Apple fruit extract and pullulan help give the foam its styling structure, making it easier to create lasting definition without a heavy feel.

Leave to air dry for a more natural finish, or diffuse for more defined texture.

Innersense Organic Beauty delivers salon-born, high-performance haircare rooted in purity, integrity, and transparency. Every product reflects the brand’s professional heritage, trusted by stylists for clean results without compromising efficacy. What makes Innersense different is its commitment to strict clean standards—avoiding over 3,000 questionable ingredients—and its use of minimally processed, nature-derived actives to preserve potency. As a Certified B Corp and Plastic Neutral brand, it aligns beauty with environmental and social responsibility. This level of care, from formulation to packaging, ensures your hair routine becomes a nourishing, conscious ritual that supports your personal health and the health of the planet.

Innersense Organic Beauty was founded by Greg and Joanne Starkman, professional stylists turned parents, who were driven to create safer, cleaner hair care after their child’s diagnosis with Williams Syndrome. Determined not to compromise on health or performance, they developed a range of organic formulas free from harsh chemicals, crafted with nourishing botanicals, essential oils, and plant-based ingredients. Each product is designed to support both hair integrity and overall wellbeing. With Innersense, you get salon-level results that honour your health, your hair, and the planet—so you can feel confident in every wash and style.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Water/Aqua/EAU, Sucrose, Pullulan, Aloe Barbadensis Leaf Juice*, Glycerin*, Caprylyl/Capryl Glucoside, Galactoarabinan, Pyrus Malus (Apple) Fruit Extract, Potassium Sorbate, Sodium Levulinate, Citric Acid, Lavandula Angustifolia (Lavender) Oil, Amaranthus Caudatus Seed Extract, Sodium Gluconate, Phospholipids, Linum Usitatissimum (Linseed) Seed Oil, Glycine Soja (Soybean) Oil, Sodium Benzoate, Caryocar Brasiliense (pequi) Fruit Oil, Linaloolᵻ. *Certified Organic

Dispense 1-2 pumps into hands, awaken by massaging product between palms then rake through or scrunch into wet hair. Air dry for a natural finish or diffuse for maximum defined texture.