I Create Curl Memory

Innersense Organic Beauty delivers salon-born, high-performance haircare rooted in purity, integrity, and transparency. Every product reflects the brand’s professional heritage, trusted by stylists for clean results without compromising efficacy. What makes Innersense different is its commitment to strict clean standards—avoiding over 3,000 questionable ingredients—and its use of minimally processed, nature-derived actives to preserve potency. As a Certified B Corp and Plastic Neutral brand, it aligns beauty with environmental and social responsibility. This level of care, from formulation to packaging, ensures your hair routine becomes a nourishing, conscious ritual that supports your personal health and the health of the planet.

Innersense Organic Beauty was founded by Greg and Joanne Starkman, professional stylists turned parents, who were driven to create safer, cleaner hair care after their child’s diagnosis with Williams Syndrome. Determined not to compromise on health or performance, they developed a range of organic formulas free from harsh chemicals, crafted with nourishing botanicals, essential oils, and plant-based ingredients. Each product is designed to support both hair integrity and overall wellbeing. With Innersense, you get salon-level results that honour your health, your hair, and the planet—so you can feel confident in every wash and style.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Water/Aqua/EAU, Sucrose, Xanthan Gum, Glycerin, Aloe Barbadensis Leaf Juice*, Oryza Sativa (Rice) Extract*, Phyllostachys Bambusoides (Bamboo) Extract, Aspalathus Linearis Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Honey Extract*, Hydroxypropyltrimonium Honey, Propanediol, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Potassium Sorbate, Sodium Levulinate, Citric Acid, Caprylic/Capric Triglyceride, Citrus Aurantium Dulcis (Orange) Peel Oil Expressed, Sodium Gluconate, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Limonene†.

*Certified Organic
†A natural component of essential oils

Apply to clean, wet hair. Section the hair and dispense 1–2 pumps into your hands, rubbing palms together to distribute the product. Apply evenly from roots to ends. Style as desired, then diffuse or air dry to define texture and finish. Use as part of your regular styling routine.