Key Benefits

• Formulated with hydroxyapatite for a polished, brighter-looking smile.

• Contains vitamin B12 and vitamin E as part of its advanced oral-care blend.

• Free from SLS, palm oil, and animal-derived ingredients.

PRO WHITENING Toothpaste combines hydroxyapatite with fluoride in a modern formula designed to help maintain a bright, polished appearance while supporting everyday oral hygiene. Hydroxyapatite forms part of the tooth’s natural structure and is valued for its role in helping smooth the surface of the enamel. The blend also includes vitamin B12 and vitamin E, incorporated as part of the toothpaste’s carefully developed ingredient profile.

The formula is SLS-free, palm-oil-free, cruelty-free, and vegan certified, creating a clean and considered option for daily use. With its naturally fresh taste and plastic-free packaging, PRO WHITENING Toothpaste is designed to elevate your routine and leave your smile looking refreshed.

PÄRLA brings together scientific formulation and sustainable design in a way that feels thoughtful and intentional. The toothpaste comes in a fully aluminium tube, including the lid, which means you can place the entire tube straight into household recycling without cleaning it first. This choice reduces waste and removes the frustration of packaging that feels difficult to dispose of responsibly. Every part of the range follows the same commitment, using packaging that you can refill, compost, or recycle endlessly.

PÄRLA was founded by dentists Dr Rhona Eskander, Dr Simon Chard, and Dr Adarsh Thanki, who set out to revolutionise an outdated toothpaste industry dominated by plastic waste and ineffective formulas. With over 30 years of combined dental expertise, they created innovative toothpaste tabs made with clean, clinically proven ingredients and 100% plastic-free packaging. Each formulation delivers effective enamel defence, whitening support, and long-lasting freshness without harsh chemicals. Driven by sustainability and science, PÄRLA offers a smarter, cleaner way to care for your smile—helping you protect your teeth, your health, and the planet every day.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Glycerin, Calcium Carbonate, Aqua, Hydroxyapatite, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Methylcobalamin, Limonene.

- Brush twice daily for 2 minutes using the PÄRLA BRUSH (or an electric brush). Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side!

- Use a pea-sized amount.

- Wait at least 30 minutes after eating before brushing.