Ancestral Protein Bar

PRIMA delivers 21g of grass-fed animal protein from collagen and whey, rather than relying on ultra-processed isolates. It includes healthy fats from grass-fed beef tallow instead of industrial seed oils, and it uses organic raw honey in place of lab-made sweeteners. Real, whole food ingredients create flavour and texture, without artificial or “natural” flavourings that often disguise lower-quality formulations. This focus on traditional, nutrient-dense ingredients gives you a protein bar that supports strength and steady energy while keeping the ingredient list simple and recognisable.

PRIMA, founded by Christopher Gavigan, was built on a mission to bring clean, nutrient-dense nutrition back to everyday routines. With a focus on ancestral eating and real-food quality, the brand creates protein bars that prioritise easily digestible ingredients and a tight, no-fuss recipe. Each bar features grass-fed whey and a carefully selected ingredient list that keeps standards high and avoids unnecessary extras. PRIMA exists to make better choices feel simple, without sacrificing quality. With PRIMA, you get a dependable protein boost that supports your day with clean ingredients you can trust.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

PRIMA Protein Blend (Grass-fed Bovine Collagen Peptides, Grass-fed Whey (Milk) Protein Concentrate), Organic Raw Honey, Grass-fed Beef Tallow, Organic Coconut, Organic Cacao Powder, Organic Cacao Nibs, Egg Yolk, Organic Vanilla Extract, Sea Salt

For allergens, see ingredients in Bold.