Key Benefits

• 20g of complete, grass-fed beef protein in every bar.

• Protein supports the growth and maintenance of muscle mass, and helps maintain normal bones.

• Made with whole-food ingredients for a naturally satisfying snack.

• Rich chocolate flavour from real cocoa and honey.

Fuel your day with a chocolate bar that’s as hardworking as you are. Prime Bar Chocolate by Equip Foods packs 20g of complete protein from grass-fed beef, collagen, and colostrum—making it a convenient way to support your active routine.

Each bar is crafted with simple, whole-food ingredients like cocoa butter, dates, and honey, and contains no seed oils, lecithins, gluten, or artificial fillers. The fudgy texture and deep chocolate taste come straight from real foods, with no refined sugar or artificial sweeteners. Whether you’re after a post-workout boost, a midday treat, or a wholesome snack on the move, Prime Bar Chocolate delivers straightforward nutrition in every bite.

Equip was founded by Dr. Anthony Gustin, a functional medicine and sports rehab clinician, with the goal of helping individuals effortlessly nourish their bodies with the essential nutrients they need to thrive. The brand focuses on delivering real food supplements and products that are clean, simple, high-quality, and rigorously tested for purity and transparency—setting new standards in an industry often filled with misleading claims. By offering simple health solutions that work effectively, Equip enables individuals to take control of their health and improve people’s lives along the way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Equip Grass-Fed Protein Blend (Beef Protein Isolate, Collagen Peptides, Bovine Colostrum (Milk)), Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Grass-Fed Beef Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract

For allergens, see ingredients in bold.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.