Prime Bar - Peanut Butter Chocolate

Key Benefits

• Provides 20g protein per bar.

• Contains grass-fed beef protein isolate and collagen peptides.

• Includes dates, honey, peanuts and cocoa ingredients.

• Free from whey, seed oils and artificial ingredients.

Prime Bar Peanut Butter Chocolate combines grass-fed beef protein isolate and collagen peptides in a high-protein snack bar with a rich peanut butter chocolate flavour. Each bar provides 20g of complete protein to support muscle maintenance and muscle growth as part of a balanced diet and active lifestyle.

The formulation includes dates, honey, peanuts, cocoa nibs and cocoa butter alongside a grass-fed beef protein blend for a simple ingredient approach. It is made without whey, milk isolates, seed oils or fibre syrups.

Designed as a convenient high-protein snack, the bar delivers a soft texture with sweet peanut butter and cocoa notes while providing complete protein from beef protein isolate and collagen peptides.

Prime Bar - Peanut Butter Chocolate uses beef protein sourced from grass-fed, pasture-raised cows in the U.S. and Sweden, produced through mechanical and thermal processes only, without chemical treatment. The production method mirrors traditional bone broth preparation: bones and adhering meat are crushed, defatted, slow-cooked with water, and then spray-dried into a concentrated protein powder. Unlike standard collagen or bone broth powders, this beef protein delivers all nine essential amino acids, including tryptophan and cysteine, making it a complete protein source. Independent third-party testing screens for heavy metals, microplastics and glyphosate to verify purity. This carefully produced protein bar gives you a complete amino acid profile in a rigorously tested format you can trust.

Equip was founded by Dr. Anthony Gustin, a functional medicine and sports rehab clinician, with the goal of helping individuals effortlessly nourish their bodies with the essential nutrients they need to thrive. The brand focuses on delivering real food supplements and products that are clean, simple, high-quality, and rigorously tested for purity and transparency—setting new standards in an industry often filled with misleading claims. By offering simple health solutions that work effectively, Equip enables individuals to take control of their health and improve people’s lives along the way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Equip Grass-Fed Protein Blend (Beef Protein Isolate, Collagen Peptides), Dates, Honey, Peanuts, Cocoa Nibs, Cocoa Butter, Cocoa Powder, Grass-Fed Beef Tallow, Salt

For allergens, see ingredients in Bold.