Prime Protein - Cookies & Cream

Key Benefits

• Provides 20g complete protein.

• Protein supports muscle maintenance.

• Made with grass-fed beef protein.

• Free from whey and dairy.

Prime Protein - Cookies & Cream combines grass-fed beef protein with organic coconut milk powder and cocoa for a creamy protein powder with a smooth cookies and cream flavour profile.

Each serving provides 20g protein. Protein contributes to the growth and maintenance of muscle mass, making it suitable for everyday protein intake, active lifestyles, and post-exercise nutrition.

The formulation uses grass-fed beef protein and naturally occurring collagen and gelatin in a simple ingredient blend made without whey, dairy or gluten. Acacia fibre, sea salt and stevia leaf extract complete the formula without artificial sweeteners or unnecessary fillers.

Prime Protein comes from grass-fed, pasture-raised cows and follows a real-food process that uses only heat, water, and time. This approach keeps the integrity of the beef, giving you a nutrient-dense powder made from meat and bones, not just broth. The gentle cooking and drying preserve a complete amino acid profile, including tryptophan and cysteine, alongside natural collagen and gelatin that support recovery and daily nourishment. With no gums, sugar alcohols, or artificial additives, it delivers clean, nose-to-tail nutrition that blends smoothly and tastes naturally rich.

Equip was founded by Dr. Anthony Gustin, a functional medicine and sports rehab clinician, with the goal of helping individuals effortlessly nourish their bodies with the essential nutrients they need to thrive. The brand focuses on delivering real food supplements and products that are clean, simple, high-quality, and rigorously tested for purity and transparency—setting new standards in an industry often filled with misleading claims. By offering simple health solutions that work effectively, Equip enables individuals to take control of their health and improve people’s lives along the way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Grass-Fed Beef Protein, Natural Flavorings, Coconut Milk Powder (Organic), Cocoa Powder, Stabiliser (Acacia Fibre), Sea Salt, Sweetener (Steviol Glycosides from Stevia)

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.