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Prime Protein

Equip Foods’ Prime Protein Cinnamon Roll brings 21g of grass-fed beef protein and a comforting cinnamon twist to your daily routine.
£71.09£78.99
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Product description

Key Benefits

  • High-quality protein to support muscle growth and maintenance.
  • Protein helps maintain normal bones for everyday strength.
  • Rich cinnamon roll flavour with a smooth, dairy-free blend.


Enjoy a delicious way to meet your protein needs. Prime Protein Cinnamon Roll delivers 21g of complete protein from grass-fed beef in every scoop, blended with the warming taste of cinnamon. Each serving provides protein that contributes to the growth and maintenance of muscle mass, as well as the maintenance of normal bones—ideal for active lifestyles or anyone looking to support their daily nutrition.

This formula features beef protein isolate with naturally occurring collagen and gelatin, creating a rich, satisfying texture without any whey or dairy. Free from soy and artificial additives, it’s a straightforward choice for those seeking a simple, flavourful protein boost. Prime Protein stirs smoothly into shakes or recipes, making it easy to enjoy a balanced cinnamon roll taste whenever you need it.

Why Equip Foods is Healf
Prime Protein comes from grass-fed, pasture-raised cows and follows a real-food process that uses only heat, water, and time. This approach keeps the integrity of the beef, giving you a nutrient-dense powder made from meat and bones, not just broth. The gentle cooking and drying preserve a complete amino acid profile, including tryptophan and cysteine, alongside natural collagen and gelatin that support recovery and daily nourishment. With no gums, sugar alcohols, or artificial additives, it delivers clean, nose-to-tail nutrition that blends smoothly and tastes naturally rich.

Equip was founded by Dr. Anthony Gustin, a functional medicine and sports rehab clinician, with the goal of helping individuals effortlessly nourish their bodies with the essential nutrients they need to thrive. The brand focuses on delivering real food supplements and products that are clean, simple, high-quality, and rigorously tested for purity and transparency—setting new standards in an industry often filled with misleading claims. By offering simple health solutions that work effectively, Equip enables individuals to take control of their health and improve people’s lives along the way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.
Ingredients
Grass-Fed Beef Protein, Coconut Sugar (Organic), Cinnamon, Natural Flavours, Acacia Fiber, Monk Fruit Extract, Sea Salt
Suggested use
For a creamy shake, mix one scoop of Prime Protein with 6-8oz of your preferred liquid using a blender or hand frother. Prime Protein also works well in coffee, shakes, baked goods, yogurt, and more.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.

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Reviews

  • last month

    Been trying to find the

    Been trying to find the best soy free protein powder due to an intolerance and this is by far the best. It mixes excellently in smoothies and shakes without clumping. Tried a few flavours and none taste artificial like most protien powders. Pricier than I would normally pay for protien however you can't argue with the quality of the product.

    Natacha L.Verified Buyer
  • 2 months ago

    This is the best protein

    This is the best protein powder I’ve ever used. So clean and no weird aftertaste. I’m converted.

    Beatrice A.Verified Buyer
  • 3 months ago

    This has been great in

    This has been great in my morning coffee for post workout. It is slightly sweeter than I would prefer so add a little salt. Mixes better in hot than cold liquid without a blender.

    Georgina H.Verified Buyer
  • 3 months ago

    Fantastic product Nice clean taste

    Fantastic product Nice clean taste not to sweet will buy again.

    Mark H.Verified Buyer

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Frequently asked questions

How do we curate our products?

Every product undergoes our Healf Curation Process. With it, you can shop confidently knowing that every item has been tried and tested before it reaches you. Our Healf Curation Process includes three key steps: Brand Discovery, Expert Validation, and Community Testing. Through these, we assess quality, ingredients, effectiveness, and more, ensuring that every product empowers your wellbeing.

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The Healf Source offers detailed insights into different aspects of wellbeing, as well as guidance, research, recipes, and more to help you invest in your personal wellbeing journey. You can also subscribe to our weekly newsletters for the latest updates at Healf and in the wellbeing industry. Subscribe via the sign-up block at the bottom of this page.


How can I find out more about the ingredients in a product?

We love people who check ingredients as carefully as we do, so you'll find detailed information about the ingredients used on every product page (where applicable). If you see something you'd like to flag with us or have additional questions, please don't hesitate to get in touch—we'd love to hear from you.

Healf Curation Process™

Every product undergoes our rigorous Healf Curation Process, ensuring you are always getting the best when it comes to your wellbeing.