Key Benefits 

• Smooth, rich taste with two-thirds less caffeine than regular coffee.

• Crafted from 100% specialty-grade organic Arabica beans.

• USDA Organic certified and free from toxins and pesticides.

• Finely ground for a simple, satisfying brew every time.

Start your day with BALANCE: ⅓ Caff Ground Coffee from Purity Coffee—crafted for those who love the ritual of coffee but want a gentler caffeine experience. This medium roast blends regular and naturally decaffeinated Swiss Water® Arabica beans, offering a cup that’s smooth, flavourful, and easy on your system. Expect subtle notes of vanilla, berry, and roasted almond in every sip.

From careful hand-picking to mindful roasting, Purity Coffee puts quality and sustainability first. Certified USDA Organic, toxin-free, and bird-friendly, it’s a coffee you can feel good about enjoying.

Perfect for drip brewers, manual pour-over, Aeropress, Clever Dripper, and French press. Enjoy effortless brewing, every time.

Purity Coffee® BALANCE™ redefines what coffee can be—delivering health-first benefits without compromising on flavour. Using the industry-leading Swiss Water® Process, this blend achieves more than 99.9% caffeine reduction without sacrificing taste or quality. Made from the same exceptional, toxin-free, specialty-grade coffee as other Purity blends, it retains its chlorogenic acids (CGAs) for antioxidant and metabolic support. Research also shows that all types of coffee, including decaf, may help protect against conditions like Type 2 diabetes, liver damage, and cancer. Additionally, Purity Coffee® uses the latest scientific research to optimise how they source, test, roast, and deliver their coffees- making the BALANCE™ a great way to enjoy healthier, better-tasting coffee.

Purity Coffee® began with Andrew and Amber Salisbury’s quest for better health. When Amber struggled with debilitating fatigue, coffee became her go-to. Concerned it might be harming her, Andrew explored coffee’s health effects and uncovered something remarkable: when cultivated and brewed with care, coffee is one of the healthiest foods in the Western diet. Driven by this revelation, they created Purity Coffee® with a mission to improve the world’s health through coffee. Every step, from sourcing to roasting, supports health and wellbeing while upholding environmental and social responsibilities—offering a cup that’s truly good for both you and the planet.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

60% decaffeinated Arabica coffee and 33% regular Arabica coffee.

Purity Coffee contains only high-quality Arabica coffee beans with no additives or allergens.

For a smooth cup, use this medium-fine grind with your favourite method—electric drip, manual pour-over, Aeropress, or Clever Dripper.

Use filtered water and clean equipment. Start with 4 Tbsp (20g) per 12-oz mug, adjusting to taste. Brew between 195°F and 205°F. Once opened, keep air out and enjoy within 10 days for the freshest flavour.

Additional Information:

Food supplements and foods sold by Healf should not be used as a substitute for a varied, balanced diet and healthy lifestyle.

If you are pregnant, breastfeeding, have a medical condition, or are taking any medications, please consult with a healthcare professional before use. Use products only if the seal is intact. Store in a cool, dry place, out of the reach of young children. Do not exceed the recommended daily intake.

We make every effort to ensure that product information on our website is accurate and up to date, but packaging and ingredients may occasionally vary from images shown on site. Please refer to the product label and contact Healf before use if you have any questions regarding your specific allergies or intolerances.