Humble
No unnecessary ingredients, just daily essentials.
Humble was founded by Jeff Shardell in his kitchen after he struggled to find a deodorant that worked without aluminium, alcohol, or a long ingredient list. What began as a personal search became the brand’s best-selling aluminium-free original formula deodorant, built around a simple belief: every ingredient should earn its place.
Based in Taos, New Mexico, Humble creates practical personal care products, from deodorant to soap and balm, using pared-back formulations that focus on function, clarity, and less waste. With Humble, you can keep your daily routine simple, effective, and free from ingredients you do not need. As a UK stockist of Humble deodorant, browse the selection at Healf.
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Frequently asked questions
What ingredients are in Humble deodorant?
Humble’s original formula deodorant contains MCT oil, beeswax, non-GMO cornstarch and baking soda. Their vegan and sensitive skin formula uses magnesium hydroxide in place of baking soda, alongside plant-based candelilla wax. The entire Humble range is made without aluminium, parabens, phthalates, synthetic fragrance or synthetic dyes.
Are Humble products organic and cruelty-free?
Humble uses organic ingredients where possible, particularly across its oils and butters, but the brand itself isn’t certified organic. Its formulas are built around simple plant and mineral-based ingredients, with essential oils and botanical extracts used for scent.
Humble is Leaping Bunny certified cruelty-free, and its sourcing partners are required to meet the same standard.
How should I apply Humble deodorant?
Apply 2 to 3 swipes to clean, dry underarms, then give it a few seconds to absorb before getting dressed. A little goes a long way; using too much can leave residue, while applying to damp skin may affect performance. Reapply as needed after intense activity or in warmer weather.
Will Humble deodorant stain my clothes?
Humble deodorant is aluminium-free, so it avoids the ingredient commonly linked with yellow underarm staining. However, white marks can still happen if you apply too much, especially on darker fabrics. Stick to 2 to 3 swipes, rub in any excess and let it dry before getting dressed.