Key Benefits

• Features hinoki wood with fresh herbal and resinous notes.

• Crafted with plant-based ingredients in organic sugarcane alcohol.

• Free from phthalates, parabens, synthetic dyes, and formaldehyde.

• Vegan-friendly and cruelty-free.

Dirty Hinoki is a handcrafted fragrance inspired by the quiet calm of a forest environment. It opens with bright citrus and aromatic herbs, including lemon, thyme, pine, and nutmeg, before revealing a clean, woody heart of hinoki and cypress. The scent settles into a grounding base of fir absolute, frankincense, balsam, elemi, and soft musks, creating a smooth, earthy finish.

Composed of 97% naturally derived ingredients and blended in organic, non-GMO sugarcane alcohol, Dirty Hinoki delivers a refined, nature-inspired scent experience. The formula is free from phthalates, parabens, synthetic dyes, and formaldehyde, and is both vegan-friendly and cruelty-free, making it suitable for everyday wear.

Heretic Parfum creates fragrances using ingredients sourced entirely from nature, rather than relying on manufactured aroma molecules or partially synthetic formulas. This approach preserves the true character of plants, flowers, resins, and woods, which carry complex scent profiles that synthetics cannot fully replicate. By using traditional methods such as distillation, expression, and extraction, Heretic captures essential oils, absolutes, isolates, and resins at high concentrations, allowing their natural aromatherapeutic qualities to remain intact. These raw extracts offer more than scent alone, delivering effects such as calm from jasmine or brightness from real citrus oils. This dedication to natural perfumery allows you to experience fragrance as both sensory and functional, supporting mood, presence, and daily wellbeing.

Heretic Parfum was founded by Douglas Little, a perfumer driven by a lifelong fascination with scent and a desire to challenge conventional perfumery. Guided by a mission to reveal the provocative side of naturals, he creates fragrances that explore plants in their raw, unpolished state—from earth and stem to petal. Each formulation uses natural ingredients to capture sensuality, depth, and organic imperfection, offering an alternative to synthetic perfumes. Through this bold, nature-led approach, Heretic Parfum invites you to experience fragrance in a more visceral, expressive, and deeply personal way.

With our Healf Curation Process, we do the work for you. Shop with confidence knowing that every item has been tried, tested, and curated for you.

Learn more about each step—Brand Discovery, Expert Validation, and Community Testing—here.

Sugarcane Alcohol, Triethyl Citrate, Juniperus Virginiana, Citrus Aurantium Bergamia, Oxacyclohexadec-12-En-2-One, Tetramethyl Acetylocta-Hydronaphthalenes, Cupressus Sempervirens, Citrus Limon, Cedrus Deodara, Olibanum, Abies Sibirica, Ethyl Hydroxypyrone, Beta-Caryophyllene, Cedrenyl Acetate, Cedrus Atlantica, Boswellia Carterii, Terpineol, Myristica Fragrans, Canarium Luzonicum, Rosmarinus Officinalis, Pelargonium Graveolens, Thuja Occidentalis, Zanthoxylum Piperitum, Artemisia Herba-Alba, Pimpinella Anisum, Elettaria Cardamomum, Thymus Vulgaris, Abies Balsamea, Propanedioic Acid, 1-(3,3-Dimethylcyclohexyl) Ethyl, Ethyl Ester, Dipropylene Glycol, Pentaerythrityl Tetra-Di-T-Butyl-Hydroxyhydrocinnamate, Isopropyl Myristate.

The fragrance suits all genders and is designed for everyday wear. Apply to pulse points as desired. As the formula uses plant-based ingredients, the scent wears light and sheer, so reapplication throughout the day helps maintain its presence. For a more personalised and long-lasting aroma, layer two to three fragrances together. Begin with the heavier blend, then add lighter scents by spraying or dabbing to build depth and create a distinctive signature fragrance.